In November 2024, Bangkok proudly hosted "Universo Ferrari," marking the first exhibition of its kind in Southeast Asia. This immersive event celebrated Ferrari's rich heritage and innovative spirit, showcasing over 20 extraordinary models, including the groundbreaking Ferrari F80 and the Ferrari 12Cilindri. ❡ Held at UOB Live, Emsphere from November 23rd to 25th, Universo Ferrari attracted enthusiasts and visitors eager to experience the brand's legacy. The F80, which made its global debut just prior to the event, was a major highlight, featuring a powerful V6-hybrid powertrain that produces an astonishing 1,200 horsepower, making it the most powerful road car Ferrari has ever produced. ❡ An exclusive dinner for international customers further enhanced the experience, with a group of 30 attendees from Hong Kong participating. This special dinner marked one of our overseas events aimed at engaging with our community in a unique way. ❡ Universo Ferrari allowed fans to immerse themselves in Ferrari's history, from its origins in racing to its evolution as a luxury automaker. The exhibition featured distinct zones, including the Racing Zone showcasing iconic models like the F1-2000, a Sports Cars Zone with the 296 GTB, Purosangue, SF90 XX Stradale, Daytona SP3, and the latest Prancing Horse that dances to the V12 beat, the 12Cilindri. ❡ Additionally, the Ferrari Classiche Zone saw Ferrari’s 308 GTB and the iconic F50 on display—time capsules that allowed visitors to relive a different era of Ferraris. The F50, conceived to celebrate Ferrari’s 50th anniversary, was a standout attraction. ❡ Overall, Universo Ferrari offered a unique opportunity for both longtime fans and newcomers to engage with the passion, performance, and craftsmanship that define Ferrari.