The exhibition kicked off with the spectacular "144 Cylinder Parade," featuring a procession of a dozen Ferrari V12 models that captivated onlookers as they journeyed through the picturesque streets of Hong Kong, starting from Repulse Bay to the city center. This dazzling display not only highlighted Ferrari’s engineering prowess but also rekindled the passion of automotive enthusiasts in the region.

A key objective was to introduce the latest Ferrari model, the 12Cilindri, as a lighthouse to draw attention and create buzz around the brand. Its stunning design and innovative features captivated both new and returning customers, reigniting interest in the Ferrari legacy.

Over the four days, we reached an impressive audience of 320,000 people, a testament to the enduring allure of Ferrari and the excitement surrounding this unique showcase. The event provided attendees with an exclusive opportunity to see the latest models, including the 12Cilindri, the legendary 365 GTB/4, and the innovative Purosangue. Each vehicle illustrated the evolution of Ferrari’s V12 powerplant, showcasing how the brand has refined its engineering excellence while pushing the boundaries of design.

Additionally, we aimed to re-engage with lost customers, inviting them back into the Ferrari family. This exhibition was not just a return to form; it was a celebration of resilience and passion in the face of challenges. The event was a resounding success, reinforcing Ferrari's status as the world's most prestigious automotive brand and leaving a lasting impression on all who attended.